The Elf on the Shelf – Digital Design
As a Digital Designer for The Elf on the Shelf, I created seasonal campaigns that brought the brand’s holiday magic to life across multiple platforms.
Each campaign included a full suite of assets—from blog post graphics designed for both desktop and mobile to social media visuals, as well as homepage headers, ad graphics, and email campaigns.
This project showcases the Letters to Santa product launch, as it required additional work, including free shipping pop-up graphics, in-store digital displays, and landing page layouts.
My Contributions
Digital Advertising: Designed digital campaign packages including blog graphics (desktop + mobile), Instagram and Facebook assets, homepage headers, ads, and email graphics
Email Marketing: Built promotional emails in Mailchimp
Web Design: Created landing page layouts to promote the Letters to Santa product launch
Sales Tools: Designed additional brand touchpoints, including free shipping pop-up graphics and in-store digital display visuals
Brand Identity: Ensured design consistency across all platforms while maintaining the brand’s playful, holiday-inspired aesthetic
My Impact
The various digital graphics I designed for The Elf on The Shelf increased the company’s social media following, online engagement, product sales, and brand awareness.
Homepage header image & ads on desktop
Facebook & Instagram graphics
Homepage header image & ads on mobile (testing new color for "Adopt Your Own Elf" ad)
Blog post header image on mobile & desktop
Letters to Santa landing page layout design
Email graphics and layout design
Letters to Santa ad on the About page
Free Shipping pop-up graphics
Target in-store digital showcase wall; I designed the right and left graphics to complement the video that played on the middle screens.
More of my work…
The graphics below are just too fun not to share! I adapted each one into multiple formats for the company blog (desktop & mobile), Facebook, and Instagram.
